Wens Group achieved record-breaking profits in 2024, driven by robust growth in its pig farming and poultry divisions. The company generated significant revenues and reduced costs through operational efficiency, disease prevention, and technological advancements. With ambitious goals for 2025, including increased sales targets, further cost reductions, and investments in sustainability, Wens aims to solidify its leadership in China’s agrifood sector. Emphasizing innovation and quality improvements, the company remains committed to sustainable growth and long-term competitiveness.
As one of China’s leading agrifood companies, Wens Group concluded 2024 with a remarkable financial and operational performance. Leveraging meticulous cost management and market-focused strategies, the company strengthened its position as a pig and poultry farming leader while setting bold targets for sustainable growth in 2025.
Pig Farming: The Cornerstone of Success
The pig farming division was the driving force behind Wens Group’s exceptional 2024 performance, contributing CNY 82–84 billion (~USD 11.32–11.59 billion) in profit. This robust growth was driven by lower production costs, increased sales volumes, and higher average selling prices.
The company sold 30.18 million pigs, generating CNY 61.75 billion (~USD 8.52 billion) in revenue. The average price of live pigs rose to CNY 16.71/kg (~USD 2.31/kg), reflecting a year-on-year increase of 12.83%.
For 2025, Wens has set ambitious goals to sell 33–35 million pigs while reducing production costs further to CNY 13/kg (~USD 1.8/kg). Its continued emphasis on a “cost leadership” strategy aims to sustain profitability amid market fluctuations.
Poultry Business: Steady Performance Amid Market Pressure
Despite a slight decline in market prices, Wens poultry division delivered solid results, achieving CNY 21–23 billion (~USD 2.90–3.17 billion) in profit. Enhanced cost efficiency offset price reductions, enabling the sale of 1.21 billion birds, generating CNY 33.53 billion (~USD 4.63 billion) in revenue. The average price of live poultry stood at CNY 13.06/kg (~USD 1.80/kg).
Diversification Strengthens Resilience
In addition to its core pig and poultry operations, Wens diversified business lines—including duck farming, veterinary services, and agritech investments—contributed CNY 4–5 billion (~USD 0.55–0.69 billion) in profit. This diversification underscores the company’s adaptability and robust management.
Operational Efficiency as a Competitive Edge
Cost reduction remained a key focus in 2024. The average production cost for pig farming decreased by CNY 2.40/kg (~USD 0.34/kg) year-over-year, reaching CNY 14.40/kg (~USD 1.98/kg). This achievement was attributed to improved disease prevention, enhanced operational efficiency, and declining feed costs.
Wens pig farming costs are among the lowest in the industry, solidifying its competitive advantage. The company plans further improvements through digitalization, supply chain optimization, and continued investments in disease control technology.
Financial Stability and Investment for Future Growth
Wens financial health significantly improved in 2024, with its debt-to-asset ratio dropping from 61% to 53%, an 8-percentage-point reduction. The company invested CNY 30–40 billion (~USD 4.13–5.50 billion) in fixed assets during the year, focusing on capacity expansion and technological upgrades.
In 2025, Wens plans to invest CNY 50 billion (~USD 6.90 billion) in new projects, further advancing its growth agenda and sustainability initiatives.
Sustainable Growth Vision
In alignment with its sustainability goals, Wens aims to increase its breeding sow inventory from 1.74 million in 2024 to 1.80 million by the end of 2025, prioritizing quality improvements over quantity. The company sees innovation and efficiency as essential to driving sustainable growth and long-term success.
Leadership and Corporate Culture
At a recent investor meeting, Jiang Rongjin, Wens new Vice President and Board Secretary, highlighted the company’s collaborative and innovation-driven culture as a cornerstone of its achievements. “Over the past 40 years, Wens has overcome numerous challenges, building resilience and strengthening its core competitiveness,” Jiang stated.
He emphasized the importance of fostering an inclusive corporate culture that empowers employees to contribute their talents toward shared goals, positioning Wens as a model for sustainable corporate growth.
Wens Group’s record-breaking performance in 2024 demonstrates the effectiveness of its cost leadership strategy and strong market positioning. With ambitious goals set for 2025, the company is well-prepared to maintain its leadership in China’s agrifood sector while advancing its commitment to innovation and sustainability.
AgriPost.CN – Your Second Brain in China’s Agri-food Industry, Empowering Global Collaborations in the Animal Protein Sector.
