The primary business of Shaanxi Hongxing Meiling Goat Dairy Co., Ltd. is the R&D, production and sales of goat milk products, including infant formula milk powder, children and adult milk powder, etc.
From 2019 to 2021, the operating revenues of Hongxing Meiling were approximately CNY 342, 363 and 378 million, respectively. Meanwhile, the net profits were approximately CNY 44.89, 55.09 and 53.08 million. The company may have the CNY 185 million in January to June 2022 operating revenue, which increases 15% YoY. And the net profit is expected to be about CNY 22 million, which increases 15% YoY.
Hongxing Meiling said they plan to raise CNY 314 million in the IPO for the phase II construction of goat industrialization, the Yongqing dairy goat farm project, E-marketing, and supplement to liquidity. To further improve the product quality as well as expand the existing sales scale and increase the market share. After all the IPO projects are complete, the company will increase the production capacity of goat milk powder by 10,000 tons/year.
The goat milk industry in China has excellent potential for development. The prospectus points out that the market for infant formula goat milk powder in China will increase significantly in recent years because of the “two-child policy,” in the background of a large population base.