牧食记AgriPost.CN English News Fujian Sunner kicks off PS chick sales of self-developed white broiler breed

Fujian Sunner kicks off PS chick sales of self-developed white broiler breed

On June 10, Sunner Development Co., Ltd. held a launch ceremony of its SZ 901 parent stock chicks on its GP farm in Zixi, Jiangxi Province. It is the first batch of China’s self-developed white feather broiler breeds to be officially supplied to the market, marking a new stage for Sunner to move from breeding R&D to the downstream market.

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Sunner chairman Fu Guangming granted new breed introduction certificates for several leading broiler producers in China, and 96,000 sets of “SZ 901” PS chicks were officially shipped.

As China’s largest white broiler integrator, Sunner started the breeding project in 2011, with a cumulative investment of over CNY 1 billion ($ 149 million), to break the monopoly of foreign genetic suppliers.

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By 2019, Sunner has bred more than ten new lines with different genetic backgrounds. The commercial line “SZ 901” was approved by the Ministry of Agriculture and Rural Affairs of the PRC at the end of 2021, becoming one of the first three new white feather broiler breeds developed independently in China.

Xiao Fan, a vice president of Sunner and its head of the breeding project, said that Sunner’s commercial breeding imitates the environment and conditions of domestic producers. While breeding the growth and meat production performance of commercial broilers and the reproductive performance of breeding chickens, the company also pays great attention to survivability and disease resistance.

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After developing “SZ 901”, Sunner started to replace its imported breeds in 2019 and built an expansion system of PS breeders for external sales. In 2020, it invested more than CNY 500 million ($ 74.5 million) to construct the GP breeding base in Zixi, with nine total GP farms and a hatchery. At present, the company can produce 10 million sets of PS chicks per year and will have the capacity to supply 17.5 million sets per year by the end of 2022.

“The egg production performance and survival rate of SZ 901 can exceed those of foreign breeds,” states feedback from several domestic broiler producers who participated in the preliminary exploratory promotion.

Under the condition of flat farming, the average weight of 37-day-old broilers was 2.5kg, with a feed conversion ratio (FCR) of 1.58 and a survival rate of more than 95%. When the density is higher than 15.9 birds/㎡, the European efficiency index (EPI) reaches more than 400, and its slaughtering yield significantly improves.

Sunner has sold more than 300,000 sets of the PS chicks by far. It also plans to leverage China’s “Belt and Road” initiative to enter the markets of ASEAN and Central Asian countries.

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CN

牧食记AgriPost.CN 专注中国农牧食品产业原创报道与决策参考;本站原创内容,未经书面许可,谢绝转载,违者追究法律责任。授权联络 editor@agripost.cn

定位为农牧食品企业的第二大脑的“牧食记”由多位具有媒体、市场、咨询等从业背景的中国农业大学校友于2018年底联合创办,通过资源整合、协同共生,为国内外猪禽牛(肉蛋奶)全产业链的利益相关方提供立足于中国市场的公关传播、品牌营销和决策咨询服务。https://www.agripost.cn/2022/06/19/fujian-sunner-kicks-off-ps-chick-sales-of-self-developed-white-broiler-breed/

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