Menon posted H1 2025 revenue of CNY 236m and net profit of CNY 23.53m; overseas sales grew 20%+ to nearly 40% of total, driven by 60%+ gut-health additives and a “go out + bring in” strategy.
Shanghai Menon Biotechnology Co., Ltd. says its overseas revenue rose by more than 20% year-on-year in H1 2025, extending a rapid growth streak. The company aims to go beyond expanding market share of its self-owned products to become a global resource-integration platform for the livestock sector.
“Go out + bring in”
Leveraging its international channel network, Menon plans to export high-quality domestic feed additives to markets worldwide, while introducing advanced products from Europe into China to serve local feed and farming enterprises. This “two-way enablement” is positioned to shift the company from “Made in China” to a “global value-chain integrator.”
Menon follows a “deepen domestic, expand internationally” strategy, positioning itself to become “a global leader in animal nutrition technology.” An early mover abroad, it works mainly through distributors, supported by selective direct sales. Its network now spans 40+ countries and regions across Asia, Europe, Africa, South America, and Oceania, creating a first-mover advantage.
The product line covers pigs, ruminants, poultry, aquaculture, and pets. Portfolios include functional feed additives—sweeteners, flavors, and acidifiers (sweeteners and flavors mainly for pigs and ruminants; acidifiers mainly for pigs and poultry); nutritional feed additives—slow-release nitrogen sources, rumen-protected amino acids, rumen-protected vitamins, and coated zinc oxide (the first three for ruminants, coated zinc oxide for pigs); and enzymatically hydrolyzed plant-protein ingredients usable across pigs, aquaculture, ruminants, and poultry.
H1 2025 results: growth across the board
In H1 2025, Menon posted revenue of CNY 236.00 million (USD 32.87 million), up 13.69%, and net profit attributable to shareholders of CNY 23.53 million (USD 3.28 million), up 17.68%. Both core operations and domestic/overseas segments improved from a year earlier. Within feed additives, intestinal-health products stood out, with revenue up more than 60%, becoming a key growth driver.
Domestically, the company is pushing category breadth, deepening key accounts, and strengthening core SKUs—driving domestic growth against the trend,building beyond pigs, dairy, and poultry into aquaculture, and beef and sheep. Internationally, H1 delivered rapid gains in 10+ markets including Vietnam, Russia, Brazil, Mexico, Japan, South Korea, and Bangladesh, while achieving first-time breakthroughs in another 10+ markets such as Australia, New Zealand, Indonesia, Germany, Lithuania, Saudi Arabia, and the United Arab Emirates. Overseas revenue approached 40% of the total in the first half.
Next steps in global expansion
Menon will pursue a dual track: “go out” to keep opening new markets and expand its footprint, and “root down” to mine more value in existing markets. Core moves include:
- Expanding the product line around animal life stages, backed by proprietary technologies;
- Working on the ground to understand end-customer needs, and empowering distributors to execute marketing;
- Actively participating in international exhibitions to increase visibility and shape the brand image in overseas markets;
- Investing in an international marketing talent pool to build a team that is “well-prepared and able to deliver strong results.”
After more than 20 years, Menon says it has developed a mature system for selecting, managing, and enabling distributors, forming close “business communities” with customers to face market challenges and share growth opportunities.
Managing receivables and FX risk
On overseas accounts receivable, distributor selection considers credit standing, resources, and capabilities. During cooperation, the firm tracks business models, expected order volumes, financials, credit history, and growth prospects to implement differentiated credit policies. It also monitors macroeconomic and policy changes, adjusts sales strategies in a timely way, and uses FX hedging to manage exchange-rate risk.
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