China Feed Industry Association set a 2030 roadmap and formed a 31-member advisory group led by Yu Kangzhen, targeting about 350 Mt output, 1,000 zero-carbon plants, 100 green supply chains, 3 Fortune Global 500 firms, and 10 leaders over CNY 100 billion; 2024 output is about 315 Mt (-2.1%), with challenges from import dependence, costs, and supply-chain risk.
China Feed Industry Association has set out a 2030 roadmap and installed a heavyweight Strategy Advisory Group to steer it. The panel is led by Yu Kangzhen, State Council Counsellor and former vice minister at the Ministry of Agriculture and Rural Affairs. Vice chairs include Academician Yao Bin, Academician Hou Shuisheng, Academician Qiao Shiyan, Wang Zongli, and Qin Yuchang. The group also has 31 members, spanning leading enterprises—Wens chair Wen Zhifen, Da Bei Nong (DBN) chair Shao Genhuo, Vland chair Huang Bingliang—and researchers such as Guo Yuming of China Agricultural University and Chen Daiwen of Sichuan Agricultural University.
Four strategies for today’s pain points
Yu Kangzhen outlined four priorities for the feed sector:
- Serve livestock with “precision nutrition + solutions.” Tackle on-farm demand pain points with targeted nutrition and service packages.
- Confront resource constraints via “alternative proteins R&D + circular reduction.” Build a stronger supply shield while cutting reliance on imported raw materials.
- Drive a deep green transition with “zero-carbon plants + low-carbon product innovation.” Nudge the whole ecosystem to upgrade.
- Accelerate new productive forces through “bio-manufacturing enablement + digital operations.” Lift industrialisation of frontier technologies and raise operational quality.
Yu Kangzhen
Six core goals by 2030
Yu set an ambition to leap from a “big” feed market to a “strong” one by 2030. The six targets:
- Keep industrial feed output around 350 million tonnes;
- Lift the replacement rate for protein feeds;
- Build 1,000 zero-carbon factories and 100 national green supply-chain demonstrators;
- Raise commercialisation rates for frontier tech such as biological synthesis and smart equipment;
- Cultivate 3 Fortune Global 500 companies, and 10 industry leaders with market value over CNY 100 billion (USD 13.93 billion);
- Continuously improve feed conversion, cutting feed use per unit of animal output.
Where the market stands
China’s industrial feed output is estimated at 315 million tonnes in 2024, down 2.1% year-on-year. The sector first topped 300 million tonnes in 2022, then hit a record 322 million tonnes in 2023. On the corporate side, COFCO, New Hope, and Tongwei have entered the 2025 Fortune Global 500. In pure feed volume, Haid Group and New Hope are currently the top two by scale. As of November 24, their latest market capitalisations (including other listed businesses) were roughly CNY 96.0 billion (USD 13.37 billion) for Haid Group and CNY 42.5 billion (USD 5.92 billion) for New Hope.
Why the expert group matters
The association says the Strategy Advisory Group will help build a high-level consultative system, unlock development bottlenecks, and push high-quality growth, while strengthening its governance structure and service capacity. As association president Wang Zongli noted, the industry is still wrestling with high import dependence for raw materials, supply-chain risks, rising production costs, intensifying competition in a saturated market, innovation gaps, and management transition issues—now compounded by major-power competition and trade frictions. Clear direction and professional roadmaps are urgently needed.
This initiative follows the Ministry of Agriculture and Rural Affairs’ earlier Livestock High-Quality Development Strategy Advisory Committee, chaired by Yang Zhenhai of the Chinese Academy of Agricultural Sciences, bringing together academicians such as Shen Jianzhong and Qiao Shiyan, and enterprise leaders including Qin Yinglin and Wen Zhifen.
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