牧食记AgriPost.CN English News Wens sets PSY 32+ target & leans into piglet sales and a black-pig play

Wens sets PSY 32+ target & leans into piglet sales and a black-pig play

Wens reported a current pigs-per-sow-per-year (PSY) of 27 and will push for full PRRSV purification and a PSY breakthrough beyond 32. The company aims to make piglets “easy to rear, easy to sell,” targeting piglet sales at 5%–10% of total. In the first three quarters of 2025, Wens sold 27.67 million head, including 2.68 million piglets, with pig business profit around CNY 6.5 billion; Q3 piglet production cost was about CNY 260 per head. External piglet sales are expected to reach about 2 million head in Q4. Wens also rolled out a black-pig strategy to reach roughly 5% of marketings and build “China’s No.1 black-pig brand,” while expanding “super boar” use to boost white-pig conformation and dressing yield.

China’s agri giant Wens is dialing up its reproduction goals. At a recent investor briefing, the company said its pigs per sow per year (PSY) has reached 27, and it will drive towards “high reproduction, high health, high quality, high resilience, and high resistance” in its breeding herd—aiming to push PSY past 32 across the board. A key plank is full-coverage PRRSV (porcine reproductive and respiratory syndrome virus) purification, targeted at 100%.

Director and president Li Shaosong outlined how Wens will keep improving genetics, cutting costs through scale, and upgrading services to make piglets “easy to rear, easy to sell.” The company will also work towards piglet sales accounting for 5%–10% of total hog sales, building a steady revenue and profit pillar around that category.

Piglet push, costs down

In the first three quarters of 2025, Wens sold 27.67 million head in total (live hogs, chilled/fresh pork, and piglets), of which piglets were 2.68 million head. Over the same period, the hog business generated about CNY 6.50 billion (USD 905.29 million) in profit. In Q3, piglet production cost dropped to about CNY 260.00 per head (USD 36.20).

Wens began exploring external (third-party) piglet sales last year and has positioned piglets as an independent category with centralized sales. Based on earlier orders, external piglet sales are expected to reach roughly 2 million head in Q4.

A bet on black pigs

Li also unveiled a black-pig strategy: in time, black pigs should make up about 5% of marketings, with the long-term ambition to build “China’s No.1 black-pig brand.”

Li Shaosong

Compared with white pigs, black-pig meat is positioned as superior in flavour and with stronger premium potential. Wens started its “big black pig” breeding project in 2017; after 8 years and 6 generations of selection, the line is described as delivering three core traits: high production efficiency, a large frame, and good meat quality. Policy support for local black-pig breeds, a relatively tight market supply, and rising purchasing power in developed cities underpin the move, Wens said: the company will “firmly advance” the black-pig business to tap the high-end pork segment.

White pigs: hold the premium, add “super boars

On the white-pig side, Wens said its animals already enjoy a solid reputation for conformation and dressing yield, with some pricing premium in the market. Next, the company plans wider use of “super boar” technologies to further enhance body conformation and carcass yield, reinforcing the price advantage.

CN

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牧食记AgriPost.CN 专注中国农牧食品产业原创报道与决策参考;本站原创内容,未经书面许可,谢绝转载,违者追究法律责任。授权联络 editor@agripost.cn

定位为农牧食品企业的第二大脑的“牧食记”由多位具有媒体、市场、咨询等从业背景的中国农业大学校友于2018年底联合创办,通过资源整合、协同共生,为国内外猪禽牛(肉蛋奶)全产业链的利益相关方提供立足于中国市场的公关传播、品牌营销和决策咨询服务。https://www.agripost.cn/2025/11/04/wens-sets-psy-32-target-leans-into-piglet-sales-and-a-black-pig-play/
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