In the first half of 2025, China’s Haid Group, the world’s largest animal feed producer, reported a 26% year-on-year growth in external feed sales, reaching nearly 13.65 million tonnes. Overseas sales alone surged by 40%, propelling the firm close to fulfilling its annual target of adding 3 million tonnes in external volume. With expansion focused on Southeast Asia, Africa, and South America, and a robust vertically integrated strategy combining feed, genetics, animal health, and services, Haid is aggressively positioning itself as a comprehensive global agrifood powerhouse.
China’s Haid Group, the world’s largest animal feed producer, announced on July 8 that its external feed volume reached approximately 13.65 million tonnes in the first half of 2025—an increase of 2.84 million tonnes or about 26% year-on-year. Overseas sales alone recorded an impressive 40% increase, underscoring Haid’s aggressive push toward international markets.
This growth puts the company within striking distance of its full-year target of achieving more than 3 million tonnes in additional external feed volume—just six months into the calendar year.
Efficiency Gains and International Tailwinds Drive Performance
Haid attributed its strong performance to several structural improvements. Domestically, the company has increased capacity utilization and secured greater market share, which led to better operational efficiencies and reduced marginal costs. Internationally, Haid leveraged its core technological, procurement, and service advantages, adapting feed formulations to suit local farming realities. This dual focus not only elevated product competitiveness but also empowered local farmers and accelerated market penetration.
As of 2024, Haid had already sold 26.52 million tonnes of feed—including around 2.10 million tonnes used for internal farming needs—marking a 9% increase over the previous year. Within this, China’s external feed sales accounted for 22.06 million tonnes (up 5%), while overseas sales contributed 2.36 million tonnes (up 40%).
Haid also reported preliminary net earnings attributable to shareholders of CNY 25–28 billion (about USD 3.43–3.84 billion) for the first half of 2025, representing a 18–32% increase compared with the same period in 2024. The positive outlook reflects strong margin performance, especially in overseas markets, where the company continues to enjoy more favorable product mix and competitive positioning.
Haid’s medium-term objective targets a total feed sales volume of 51.50 million tonnes by 2030. This includes 5 million tonnes for internal use and a bold goal of 7.20 million tonnes for overseas markets.
Southeast Asia and Beyond: Strategic Footprint Expansion
Haid’s international strategy centers on regional hubs. In Southeast Asia, Vietnam remains the anchor market, with the company also targeting Indonesia, Bangladesh, and Malaysia. In Africa, Egypt acts as a strategic springboard for entry into North and East African markets. Meanwhile, in South America, operations have been established in Ecuador, with active expansion into neighboring countries already underway.
According to the company, “Once we become familiar with the aquaculture and consumption patterns of local markets, we rely on our R&D from China, combined with local sourcing and farming characteristics, to enhance product capabilities.”
Vietnam is currently Haid’s largest overseas market, with aquafeed dominating its portfolio. Indonesia follows closely, indicating a rapid deepening of presence in tropical aquaculture zones. Thanks to product structure and reduced competitive saturation, Haid’s gross margin in overseas feed businesses remains higher than its domestic equivalent.
From Feed to Full Stack: Building a Global Agrifood Ecosystem
Rather than limiting its international ambition to feed products alone, Haid is expanding its integrated value chain abroad. Its competitive advantage now extends beyond feed formulation to encompass genetics, veterinary health, and on-site services—elements increasingly integrated into emerging market offerings.
The company noted, “Our end-to-end service system has proven successful domestically. When applied abroad, it offers equally powerful competitive leverage.”
Despite its success, Haid acknowledged bottlenecks in overseas production capacity. Varying regulatory and infrastructural conditions across countries have posed challenges in scaling up. In response, the firm is pursuing a hybrid model of capacity expansion, combining self-built facilities with asset-light approaches such as leasing.
While Haid remains open to mergers and acquisitions, its current priority is focused on accelerating organic capacity growth in high-potential markets.
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